Our Foundation - Bob Woodruff Foundation

Our Foundation’s Mission

We invite you to stand up for heroes so that we can find, fund, shape, and accelerate equitable solutions that help our impacted veterans, service members, their families, and their caregivers thrive.

The Bob and Lee Woodruff Story

Fifteen years ago, the Woodruffs seemed to have it all. But when Bob’s armored vehicle was hit by a roadside bomb while covering the war in Iraq, life changed in an instant.

Bob was reporting on the transfer of power between U.S. and Iraqi security forces for ABC’s “World News Tonight,” Jan. 29, 2006, when he sustained his life-threatening traumatic brain injury. Lee was on vacation with their children when she received the call — and was soon thrust into the role of caregiver. Thanks to the quick actions of brave soldiers, medics, and military medical professionals, Bob’s life was saved. Within a few days, he was brought to the Naval Hospital at Bethesda, Md.

There, Bob spent 36 days in a medically-induced coma, and Lee got to know the families of service members dealing with the impact of hidden injuries such as Traumatic Brain Injury (TBI), Post-Traumatic Stress Disorder (PTSD) and depression.

As Bob recovered, the experience inspired their family to do one thing: Ensure that our nation’s impacted veterans, service members, and their families have access to the highest level of support and resources they deserve, for as long as they need it. That wish became our mission. Today the Bob Woodruff Foundation complements the work of our government, ensuring that our veterans are thriving long after they return home.

Our 2022 Focal Areas

  • Food Insecurity
  • Housing
  • Mental Health & Wellbeing
  • Employment
  • Legal Support
  • Emergency Financial Assistance
  • Community Building

Impact Stories

See how our mission has directly and indirectly impacted veterans and their families, helping them thrive after service.

Oct 13
Making an Impact in the Compton Community
With the renewal of the National Football League (NFL)-Bob Woodruff Foundation Salute to Service partnership, we ushered in the NFL 2022 season with Operation Kickoff, a community service project in… Read More
Sep 2
Expanding Assistance to Veterans Experiencing Homelessness
NFL-BWF Salute to Service Grant Supports 500 Veterans to Regain Self-Sufficiency
Jul 20
Spring 2022 Cohort
Bob Woodruff Foundation (BWF) Got Your 6 Network local partners have the regular opportunity to connect with each other on facilitated regional cohort calls. During these calls, BWF gains a… Read More
Jun 27
“The Hardest Part Was Accepting Help”
Carlos was wounded in Mogadishu in 1993, rendering him infertile. After spending tens of thousands of dollars on fertility treatment, he and his wife Nicky got in contact with VIVA… Read More
Jun 21
For One Army Couple, a New Mission: Find a Surrogate
Army couple Jennifer and Alexander Strauch are ready to find a surrogate and start a family, after Jennifer underwent a life-changing surgery at 23.
Jun 17
To expand their family, high school sweethearts overcome exceptional odds
Overcoming enormous odds, the Hanna family was able to welcome Baby Rudy in May 2022, with the help of VIVA.
Jun 6
“She Was Meant To Be Ours”
Most new parents would rather forget the lack of sleep that comes with welcoming a newborn. That’s not the case for USMC veteran Jackson Smith, who cherishes every single second… Read More
May 24
Miami Dolphins join Bob Woodruff Foundation and partners for veterans food distribution
Through our NFL-BWF partnership, the Bob Woodruff Foundation funded Volunteers of America of Florida to provide a food drive in Miami, Florida for veterans and their families.

The Got Your 6 Network

National Reach. Local Impact.

The Bob Woodruff Foundation’s Got Your 6 Network includes our best-in-class grantees and our national network of locally-based collaboratives of community veterans’ organizations. With partners across the country, our growing network reaches millions of veterans and their families where they live and work.

Our Ongoing Initiatives

With our continuing efforts in veteran fertility assistance, scientific research partnerships, and employments collaboration, we identify, pursue and champion those areas of need that are most critical to the population we serve.

Our Ongoing Initiatives

With our continuing efforts in veteran fertility assistance, scientific research partnerships, and employments collaboration, we identify, pursue and champion those areas of need that are most critical to the population we serve.

The BWF Team

Bob Woodruff Foundation is led by a distinguished group of leaders from diverse areas of influence, including defense, media, healthcare, philanthropy, business, and government.

Anne Marie Dougherty

Chief Executive Officer

As Chief Executive Officer of the Bob Woodruff Foundation, Anne Marie Dougherty oversees and funds the nation’s largest nongovernmental network of veteran service providers, which, according to Forbes, helps veterans not only navigate the 40,000+ organizations that provide services to them, but also helps veterans heal from the physical and psychological wounds of war. With A-list celebrities and philanthropic institutions at our side – Bruce Springsteen, the NFL, Craig Newmark Philanthropies, MacKenzie Scott, Jon Stewart, Lee Ann Womack, Mickey Guyton – and our country’s highest-ranked military and national security leaders, we have invested more than $100 million in best-in-class veterans programming across the country. Our product is peace of mind – for veterans, for veteran-serving organizations, and for philanthropists looking to invest efficiently and effectively in veteran services.

As a military spouse, Anne Marie’s connection to the Bob Woodruff Foundation’s mission is personal. She has lived experience as a Marine spouse during war time combat deployments and through multiple duty station moves. When she tells veterans, their families, and their caregivers that the Bob Woodruff Foundation has “Got Your 6,” she means it. She regularly speaks to media outlets ranging from ESPN, to NPR, TIME, CBS, and Fox to raise awareness for veteran needs.

Anne Marie is active with her two young boys in their local community, including through their sports teams and schools. She serves on the Board of Directors of the UN Women for Peace Association, as an Advisory Board Member for Game Changers Institute, and as a NationSwell Council Member. Anne Marie holds a Bachelor of Arts in Journalism and Communications from Drexel University.

The BWF Team

Bob Woodruff Foundation is led by a distinguished group of leaders from diverse areas of influence, including defense, media, healthcare, philanthropy, business, and government.

Anne Marie Dougherty

Chief Executive Officer

Anne Marie Dougherty is the Chief Executive Officer of the Bob Woodruff Foundation, an award-winning marketer, industry thought-leader, and passionate champion for our nation’s veterans and their families. Under her dynamic approach to leadership and management, the foundation has grown from a small regional organization to a top-tier, nationally recognized brand and market leader. Dougherty has disrupted the traditional fundraising approach, leveraging metrics, relationships, and results to maximize the foundation’s $80 million investment impact. She utilizes an entrepreneurial approach in moving the foundation forward and establishing a standard of excellence that permeates the entire organization.

Since she took on the role in 2011, Dougherty transformed the foundation’s annual Stand Up for Heroes event into a sustainable business model and growth engine that has raised over $66 million. Dougherty has also broken new ground in both programming and partnerships, establishing the foundation as an innovative hub for collaboration among partners ranging from the Department of Veterans Affairs, the National Football League, the Embassy of the State of Qatar to The Royal Foundation in the United Kingdom.

Dougherty was named The Nonprofit Times and American Marketing Association “Nonprofit Marketer of the Year” in 2012 and has received multiple awards on behalf of the Foundation’s industry-leading impact. Dougherty is a Leadership Council member of Nationswell, a member of the Board of Directors for the UN Women for Peace Association, and has appeared on a range of broadcast outlets including ESPN, Cheddar TV, Fox News, MSNBC to discuss the Foundation’s work, and has been featured in articles in USA Today, CBS News, Forbes, TIME Magazine, the Military Times, and has been a keynote speaker at industry events on topics including veterans, military families, high impact grantmaking, philanthropy, and women in leadership.

We Pride Ourselves on Transparency

Transparency is where confidence begins, the foundation of trust, where problem-solving starts.
– General Martin Dempsey, U.S. Army, Retired; Bob Woodruff Foundation Board Member

As a 501(c)(3) public charity, the Bob Woodruff Foundation relies upon the support of generous donors to fulfill our mission and we hold ourselves to the highest standards of transparency and accountability.

Bob Woodruff Foundation 501(c)(3) Letter
Top-Rated Charity

Our Core Commitments

  • We will pursue ways to provide service members and their families with equitable access to the same quality of support through their recovery that Bob Woodruff and his family received.
  • We are committed to meeting veteran needs no matter how intractable a problem seems – if a solution doesn’t exist, we will create one.
  • We will remain steadfast in our enduring commitment to meet veteran needs, over time, and as they evolve, through the most impactful and effective programs.
  • We will devote as much diligence to how we raise funds as we do to how we allocate them, maintaining the highest commitment to transparency and the highest standards for stewarding the funds entrusted to us.
  • We will maintain industry-leading subject matter expertise on veterans’ needs and the programs that support them – with a continuing reliance on data and input from every level, local to national.
  • We will share our expertise to help do more good for more veterans.
  • We will emulate the generosity of spirit that our founders and military families demonstrate each day.

Press Room

Keep up with the latest news and announcements in our drive to make life better for our veterans.

Nov 21
Bob Woodruff Foundation Invests $3.9 Million in 34 Organizations that Support Veterans and Service Members
The Bob Woodruff Foundation (BWF) is proud to announce an investment of over $3.9M to 34 organizations that work to ensure that veterans, service members, their families and caregivers thrive.
Oct 18
The Bob Woodruff Foundation and Gridiron Capital Partner to Support Service Members, Veterans, and their Families
The Bob Woodruff Foundation (BWF) is proud to announce Gridiron Capital’s investment in BWF’s 16th annual Stand Up for Heroes (SUFH) event and the Veterans On Wall Street (VOWS) initiative.
Oct 7
Bob Woodruff Foundation Expedites Investments in Veteran-Serving Organizations in Florida to Urgently Address Needs Following Hurricane Ian
In response to the devastation of Hurricane Ian, the Bob Woodruff Foundation has expedited grants to organizations serving the military and veteran community in impacted areas in Florida.
Sep 13
Veterans on Wall Street (VOWS) Announces Twelfth Annual Veteran Symposium
Military veterans, spouses and corporate hiring managers are invited to attend the 12th Annual Veterans on Wall Street (VOWS) Symposium on November 3, 2022, from 8:30 am to 5:00 pm… Read More
Sep 9
The National Football League (NFL) and the Bob Woodruff Foundation Announce $5.5 Million Continued Partnership Through NFL’s Salute to Service Initiative
NFL Commits to Continued Investment in Grantmaking Partnership to Build Healthy Lifestyles and Create Communities for US Veterans and their Families New York, NY– In keeping with its commitment to… Read More
Sep 8
16th Annual Stand Up for Heroes, Presented by the Bob Woodruff Foundation and the New York Comedy Festival, Returns to Kick Off the 2022 NYCF
Stand Up for Heroes (SUFH), New York’s highly anticipated night of hope, healing and laughter, presented by the Bob Woodruff Foundation and the New York Comedy Festival (NYCF), returns.
Jun 8
The Bob Woodruff Foundation Publishes Comprehensive Study on Veterans’ Needs Nationwide
Our “Got Your 6 Network: Quantifying and Addressing Veterans’ Needs,” highlights veterans’ needs and the capacity of America’s local communities to address those needs. Read more.
May 26
Bob Woodruff Foundation Invests $1.7M In Health and Wellbeing of Veterans, Caregivers, and Military Families
Today, the Bob Woodruff Foundation (BWF) announced an investment of $1.7 million in grants to 18 best-in-class organizations that are providing programs and services to veterans, caregivers, and military families.… Read More

Press Room

Keep up with the latest news and announcements in our drive to make life better for our veterans.

Nov 21
Bob Woodruff Foundation Invests $3.9 Million in 34 Organizations that Support Veterans and Service Members
The Bob Woodruff Foundation (BWF) is proud to announce an investment of over $3.9M to 34 organizations that work to ensure that veterans, service members, their families and caregivers thrive.
Oct 18
The Bob Woodruff Foundation and Gridiron Capital Partner to Support Service Members, Veterans, and their Families
The Bob Woodruff Foundation (BWF) is proud to announce Gridiron Capital’s investment in BWF’s 16th annual Stand Up for Heroes (SUFH) event and the Veterans On Wall Street (VOWS) initiative.
Oct 7
Bob Woodruff Foundation Expedites Investments in Veteran-Serving Organizations in Florida to Urgently Address Needs Following Hurricane Ian
In response to the devastation of Hurricane Ian, the Bob Woodruff Foundation has expedited grants to organizations serving the military and veteran community in impacted areas in Florida.
Sep 13
Veterans on Wall Street (VOWS) Announces Twelfth Annual Veteran Symposium
Military veterans, spouses and corporate hiring managers are invited to attend the 12th Annual Veterans on Wall Street (VOWS) Symposium on November 3, 2022, from 8:30 am to 5:00 pm… Read More
Sep 9
The National Football League (NFL) and the Bob Woodruff Foundation Announce $5.5 Million Continued Partnership Through NFL’s Salute to Service Initiative
NFL Commits to Continued Investment in Grantmaking Partnership to Build Healthy Lifestyles and Create Communities for US Veterans and their Families New York, NY– In keeping with its commitment to… Read More
Sep 8
16th Annual Stand Up for Heroes, Presented by the Bob Woodruff Foundation and the New York Comedy Festival, Returns to Kick Off the 2022 NYCF
Stand Up for Heroes (SUFH), New York’s highly anticipated night of hope, healing and laughter, presented by the Bob Woodruff Foundation and the New York Comedy Festival (NYCF), returns.
Jun 8
The Bob Woodruff Foundation Publishes Comprehensive Study on Veterans’ Needs Nationwide
Our “Got Your 6 Network: Quantifying and Addressing Veterans’ Needs,” highlights veterans’ needs and the capacity of America’s local communities to address those needs. Read more.
May 26
Bob Woodruff Foundation Invests $1.7M In Health and Wellbeing of Veterans, Caregivers, and Military Families
Today, the Bob Woodruff Foundation (BWF) announced an investment of $1.7 million in grants to 18 best-in-class organizations that are providing programs and services to veterans, caregivers, and military families.… Read More

Get Support

Whether you’re a veteran or family member looking for initiatives and assistance or an organization in need, we’ve got your 6.

Get Support

Give Support

Providing grants and assistance can only be done with support from our donors, partners, and sponsors. Help us today!

Give Support

Get Support

Whether you’re a veteran or family member looking for initiatives and assistance or an organization in need, we’ve got your 6.

Get Support

Give Support

Providing grants and assistance can only be done with support from our donors, partners, and sponsors. Help us today!

Give Support